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has come a long way from the insecure cook
who used to ask for
recipes. Jaffrey's success is not as simple as it sounds.
In a fiercely competitive industry, where
cook books sell a dime a dozen,
Jaffrey had to produce something that was unique and different.
Her
cooking techniques certainly are unique. Jaffrey's
recipes are not just ways to cook Indian food - they incorporate an entire history of the area and where the recipes
originate. She goes into minute
details about spices, their origin and varied usage. She explains Indian terms so that non-Asians can understand her recipes
better. In short, she has worked
towards innovation and perfection in her art of Indian cookery.
"Perfection,"
says Jaffrey "is the key to my success. Once I discovered that my books were popular and selling well, there was
no going back". Jaffrey says she is a fiend for perfection. "Many times people will hold back a key ingredient, and I know
something is missing, so I hammer away at it until I get it perfect."
Jaffrey
admitted that it is not easy work. Her
cook books require extensive research and experiment. She claims that she has never, to date, published or aired a recipe
without trying it first. If it does not taste right, she does it again, calls
the person who gave her the recipe and checks the ingredients until she gets it
right.
I
asked Jaffrey if she doctored her recipes to suit the non-Asian palate. She says she does not do that because it takes away from the
taste. "I try and keep my
recipes as authentic as possible - the only doctoring I do is when a certain
ingredient is not available and I have to suggest a substitute. For example, many recipes call for fresh coconut milk, which
is not easily available. So I
suggest tinned coconut milk. This
does affect the taste a bit, but people cannot wait around for fresh coconut
milk to cook so many delicious dishes."
Jaffrey
told me that her husband and three children all love to cook. I asked her if she cooks fresh food everyday and was quite impressed when
she said she does. With a schedule that includes, writing, research, filming
shows for television, plus being a consultant at Dawat, Jaffrey still takes out
time to cook fresh food every day.
Jaffrey's
cook books are sold in Australia, New Zealand, Hong Kong, India, South Africa,
England and Europe. North America is pretty well covered through her television
cooking series which have been aired by TV Asia.
Jaffrey's
favourite meal: daal, chawal and achaar!
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